style vs aesthetic!

julie, strolling down her block. completely on brand.

julie, strolling down her block. completely on brand.

Style and aesthetic can go hand in hand but do not necessarily have to. Many designers’ personal style and design aesthetic have nothing to do with each other whereas others represent their customer to a t. I don’t think there is anything right or wrong with either, your design aesthetic is something that you will develop and change and understand more the longer you work, practice, play and draw. obviously, my aesthetic and style are very similar. i am a very representative face of my brand. some designers peek out at the end of their runway shows wearing head to toe black after showing a very colorful collection, whereas others cartwheel down the runway trailed by dozens of party dress clad girls holding balloons (hey, betsey). many designers are their ideal customers, whereas others design for the other gender. i love seeing the face behind a fashion brand. it always helps me understand the story that the designer is putting out there, even if they couldn't seemingly be more different.